Performance Marketing That Scales Profitable Growth
A performance marketing agency for eCommerce and DTC brands. We run Google, Meta, Snapchat and TikTok ads as one system, managed to ROAS, CPA and contribution margin, not clicks.
Every Dollar Accountable To Revenue
Performance marketing means paying for outcomes you can measure, and moving budget to whatever returns the most.
Full-Funnel Media Plan
Prospecting, retargeting and retention budgets planned together, not in silos.
Google Search & Shopping
Capture shoppers who already know what they want.
Meta, Snapchat & TikTok
Create demand with thumb-stopping creative where your buyers scroll.
Structured Creative Testing
Hooks, angles and formats tested weekly to find winners fast.
Tracking & Attribution
Pixels, Conversions API and GA4 set up so every platform learns from real orders.
Profit-First Reporting
Blended MER, CAC and contribution margin, not platform-reported vanity ROAS.
Why Paid Growth Stalls
Most brands do not have a media buying problem. They have a measurement, creative and planning problem.
- Channels run in silos, one agency for Google, another for Meta, nobody accountable for total return.
- Platform ROAS that does not add up, every channel claims the same sale while blended profit falls.
- Creative fatigue, the same three ads running for months while costs climb.
- Broken tracking, missing Conversions API and server-side events starve the algorithms of data.
- Scaling too fast, budgets doubled overnight that reset learning and crush efficiency.
We plan budget across channels the way a CFO would: against blended return and customer acquisition cost, so growth stays profitable as spend scales.
Our Performance Marketing Framework
A repeatable system for scaling paid acquisition without losing efficiency.
Audit & Model
We audit accounts, tracking and unit economics, then model target CAC and MER.
Plan & Build
We build the media plan, campaigns, audiences and first creative tests across channels.
Test & Optimize
We test creative, offers and audiences weekly and move budget to winners.
Scale & Report
We scale profitable campaigns in controlled steps and report on blended results.
Your Performance Marketing Deliverables
Everything included in a Vyroweb performance marketing engagement.
Cross-Channel Media Plan
Budget split by channel and funnel stage, reviewed monthly.
Paid Search & Shopping
Google Ads Search, Shopping and Performance Max management.
Paid Social Management
Meta, Snapchat and TikTok campaigns and audiences.
Creative Strategy & Briefs
Hooks, angles and UGC briefs with a weekly testing roadmap.
Tracking & Attribution Setup
Pixels, Conversions API, GA4 and UTM governance.
Profit Reporting
MER, CAC, ROAS and contribution margin in one monthly report.
Performance Marketing Services Built Around Profit
Performance marketing is advertising you pay for because it produces a measurable result: an order, a lead, a subscription or an app install. As a performance marketing agency, Vyroweb manages paid acquisition for eCommerce and DTC brands across Google, Meta, Snapchat and TikTok, and holds every channel accountable to the same numbers: blended return, customer acquisition cost and contribution margin.
That focus matters because platform dashboards rarely agree with your bank account. Google, Meta and TikTok can each claim credit for the same sale. We look past platform-reported ROAS to marketing efficiency ratio (MER), new-customer CAC and payback period, so you know which spend is really growing the business.
What Our Performance Marketing Services Include
- Google Ads management: Search, Shopping and Performance Max to capture existing demand.
- Meta Ads: Facebook and Instagram campaigns that create demand and retarget engaged shoppers.
- Snapchat Ads and TikTok Ads: reach younger audiences with vertical video and creator-style creative.
- Creative strategy: concepts, hooks and UGC briefs tested in a structured weekly cycle.
- Tracking and attribution: pixels, Conversions API, server-side events, GA4 and clean UTMs.
- Landing page and offer testing: because the click is only half of the conversion.
Full-Funnel Planning, Not Channel Silos
Search captures demand that already exists. Social creates new demand. Retargeting and email convert and retain it. When one team plans all of them, budget flows to the stage of the funnel that is constrained, instead of every channel fighting for credit. We build a single media plan with clear roles for each channel and review the split every month against blended results.
Creative Is the Biggest Lever
On modern ad platforms, targeting is increasingly automated and creative does most of the work. We run a structured creative testing program: new hooks, angles, formats and offers every week, with clear rules for when a test wins, when it loses and when to iterate. Winners are scaled; losers are cut quickly.
Tracking That Feeds the Algorithms
Ad platforms optimize toward the signals you send them. Missing or delayed conversion data means they optimize toward the wrong people. We implement Meta Conversions API, Google enhanced conversions, Snapchat and TikTok server events and GA4, and we reconcile platform numbers against your store or CRM so decisions are based on real revenue.
Scaling Without Breaking Efficiency
Doubling budget overnight usually doubles cost per acquisition. We scale in controlled steps, broaden audiences as creative proves itself and protect the campaigns that are already profitable. The goal is growth you can sustain, not a spike followed by a crash.
Performance Marketing and SEO, Working Together
Paid media gives you speed and data; eCommerce SEO builds the organic demand that lowers your blended CAC over time. Search term and creative insights from paid campaigns feed straight into SEO content and category pages, and organic rankings reduce what you need to pay for. Clients who run both get the best of each.
Why Choose Vyroweb
We are a remote-first team of specialists who report in revenue, not impressions. You get senior media buyers, a creative strategist and transparent reporting, with no long lock-in contracts. Book a free strategy review and we will show you where your current spend is working, where it is leaking, and how much headroom you have to scale.
Frequently Asked Questions
Everything you need to know before getting started.
A performance marketing agency plans, buys and optimizes paid media against measurable outcomes such as orders, leads, ROAS and customer acquisition cost, rather than reach or impressions.
Google Ads (Search, Shopping and Performance Max), Meta (Facebook and Instagram), Snapchat and TikTok, supported by tracking, landing page testing and creative strategy.
We use blended metrics such as marketing efficiency ratio (MER), new-customer CAC and contribution margin, and reconcile platform data against your store or CRM.
Most eCommerce brands we work with spend at least a few thousand dollars per month across channels. We recommend a starting budget after reviewing your margins and goals.
Campaigns can launch within two weeks. Most brands see stable efficiency after four to eight weeks of testing, then scale in controlled steps.
Yes. We provide creative strategy, hooks and UGC briefs, and can produce or coordinate static and video ads, or work with your in-house team.
Try Us Without The Usual Agency Risk
We earn your business every month, not with a contract.
Free Account Review First
See exactly what we would change, and why, before you pay anything.
Month-To-Month
No setup fees and no lock-in contracts. Cancel anytime.
90-Day Roadmap Promise
If we miss the milestones we agree at kickoff, your next month is free.
You Own Everything
Your ad accounts, pixels, creative and data stay yours, always.
Ready To Scale Paid Growth Profitably?
Get a free performance marketing review of your accounts, tracking and creative.