Paid Social That Finds Customers You Can Afford
A paid social agency for online stores and DTC brands. We run Meta, TikTok, Snapchat and Pinterest ads as one program, with shared creative testing, clean tracking and budgets set against your customer acquisition cost.
Create Demand Before Your Customers Search
Search captures demand that exists. Paid social creates new demand by putting your products in front of the right people.
Meta Ads
Facebook and Instagram, usually the largest paid social channel for stores.
TikTok Ads
Native video and Spark Ads for discovery-led shopping.
Snapchat Ads
Vertical video that reaches younger, mobile-first shoppers.
Pinterest Ads
Planning-stage shoppers searching for ideas in home, fashion, food and more.
Shared Creative Testing
Concepts tested across platforms so winning ideas travel.
Budget Across Platforms
Spend moved to the platform earning the best return each month.
Why Paid Social Gets Expensive
Most brands run each platform separately and judge each by its own numbers.
- Creative fatigue, the same few ads running until costs climb.
- Platform silos, separate agencies or freelancers per platform with no shared learning.
- Double-counted sales, each platform claiming the same purchase.
- Weak tracking, pixel-only setups missing purchases after privacy changes.
- No CAC target, spending without a clear limit on what a new customer is worth.
We set budgets from what a new customer is worth to your business, then judge every platform against store data, not just the numbers each ad manager reports.
How We Run Paid Social
Four stages from first test to profitable scale.
Review & Targets
Accounts, tracking, margins and a target CAC.
Tracking & Creative
Pixels and server-side events fixed; first creative concepts briefed.
Test Across Platforms
Structured tests on the platforms that fit your audience.
Scale & Rebalance
Budget shifted to the best platforms and creative every month.
Your Paid Social Deliverables
Everything included in Vyroweb paid social management.
Tracking Setup
Meta Conversions API, TikTok Events API, Snap CAPI and Pinterest tags verified.
Creative Strategy
Concepts, hooks, scripts and briefs for each platform.
Campaign Management
Prospecting, retargeting and catalog campaigns on each platform.
Testing Roadmap
Creative, audience and offer tests planned and logged.
Budget Allocation
Monthly budget plan across platforms against CAC targets.
Blended Reporting
Spend, revenue, CAC, ROAS and MER reconciled with your store.
Paid Social Media Advertising for Online Stores
Paid social is how most online brands find customers who don’t know them yet. Meta, TikTok, Snapchat and Pinterest each reach shoppers in a different mindset, and each rewards different creative. As a paid social agency, Vyroweb runs these platforms as one program: shared creative testing, consistent tracking and budgets that follow results instead of habit.
The Right Platforms for Your Brand
Not every platform suits every store. Meta usually provides scale; TikTok and Snapchat reach younger, discovery-driven audiences; Pinterest reaches people planning purchases in categories such as home, fashion, beauty and food. We start where your customers are and add platforms only when they earn a place. See Meta ads, TikTok ads and Snapchat ads.
Creative Is the Strategy
Platform algorithms now handle much of the targeting. What they can’t do is make a great ad. We run a weekly creative program built on hooks, product demonstrations, customer stories, offers and formats, and when a concept wins on one platform we adapt it for the others.
Tracking After Privacy Changes
Browser and phone privacy changes mean pixels alone miss purchases. We set up server-side tracking for each platform and verify it against your store’s orders, so the algorithms optimize for real buyers.
Measured on Customers, Not Clicks
Each platform tends to claim credit for the same sale. We set a target customer acquisition cost from your margins and repeat purchase rate, then report blended results alongside each platform’s numbers, so budget decisions are based on what your store actually earned.
Part of a Full-Funnel Plan
Paid social works best with strong search and SEO behind it to capture the demand it creates. See our performance marketing and eCommerce marketing services.
Frequently Asked Questions
Everything you need to know before getting started.
A paid social agency plans, creates and manages paid advertising on social platforms such as Facebook, Instagram, TikTok, Snapchat and Pinterest, and measures it against goals like customer acquisition cost and ROAS.
Meta is usually the largest for online stores. TikTok, Snapchat and Pinterest can add efficient reach depending on your products and audience. We recommend a mix after reviewing your brand.
We create concepts, hooks, scripts and briefs, adapt winning ideas across platforms and work with your team or creators to produce assets.
We reconcile platform data with your store orders and GA4, and report blended metrics such as MER and new-customer CAC alongside platform ROAS.
We charge a flat monthly management fee based on platforms and spend, quoted after a free review. Ad spend is paid directly to each platform.
No. We work month-to-month and you keep ownership of every ad account, pixel and creative asset.
Try Us Without The Usual Agency Risk
We earn your business every month, not with a contract.
Free Account Review First
See exactly what we would change, and why, before you pay anything.
Month-To-Month
No setup fees and no lock-in contracts. Cancel anytime.
90-Day Roadmap Promise
If we miss the milestones we agree at kickoff, your next month is free.
You Own Everything
Your ad accounts, pixels, creative and data stay yours, always.
Ready To Scale Paid Social Profitably?
Get a free paid social review covering tracking, creative and where your budget should go.