Google Shopping Ads That Sell At A Profit
A Google Shopping ads agency for online stores. We fix your product feed, structure Shopping and Performance Max campaigns around margin, and bid so your best products get the budget they deserve.
Your Product Feed Is Your Ad Copy
Shopping ads are built from your product data. Better data means better placements, better clicks and lower costs.
Feed Optimization
Titles, descriptions, product types, GTINs and attributes written for how shoppers search.
Merchant Center Health
Disapprovals, warnings and policy issues fixed before they cost you sales.
Campaign Structure
Products grouped by margin, performance and price so budget follows profit.
Performance Max
Asset groups, listing groups and signals set up so PMax works for you, not against you.
Margin-Based Bidding
Custom labels for margin and bestsellers so you stop overpaying on low-profit items.
Product-Level Reporting
Which products make money, which waste spend and what to do next.
Why Shopping Campaigns Waste Money
Most Shopping accounts were set up once and left to the algorithm.
- Thin feed data, titles and attributes that don’t match real search terms.
- One big campaign, every product sharing one budget, so a few items take it all.
- Disapproved products, bestsellers missing from Shopping because of feed errors.
- No margin data, bidding the same return target on a 10% and a 60% margin product.
- PMax black box, Performance Max spending on brand searches and low-value placements.
We work with Google Merchant Center, your store’s feed app or a feed management tool, and can use supplemental feeds so improvements don’t require changes to your product pages.
How We Manage Google Shopping
Four stages to profitable Shopping campaigns.
Audit Feed & Account
Merchant Center diagnostics, feed quality and campaign review.
Fix The Feed
Titles, attributes, GTINs, custom labels and disapprovals.
Restructure Campaigns
Shopping and PMax built around margin and performance.
Optimize & Scale
Search terms, bids, budgets and new products every week.
Your Shopping Ads Deliverables
Everything included in Vyroweb Google Shopping management.
Feed & Account Audit
Merchant Center, feed and campaign review with a fix list.
Feed Optimization
Product titles, descriptions, types and attributes improved.
Merchant Center Fixes
Disapprovals, warnings and policy issues resolved.
Campaign Build
Standard Shopping and Performance Max structured by margin.
Bid & Budget Management
ROAS targets by product group, adjusted weekly.
Monthly Reporting
Revenue, ROAS and product-level profit from Google and your store.
Google Shopping Ads Management for Online Stores
Google Shopping ads show your product image, price and store name right at the top of the search results, often before any text ad. For most online stores they are the biggest source of paid revenue. As a Google Shopping ads agency, Vyroweb manages the three things that decide Shopping performance: the quality of your product feed, how campaigns are structured, and how bids reflect what each product actually earns you.
Product Feed Optimization
Google decides when to show your products by reading your feed. We rewrite product titles so the most important terms come first (brand, product type, key attributes such as size, color or material), fill in missing GTINs, product types and attributes, and use supplemental feeds when your store platform makes direct changes difficult. Better data means your products appear for more of the right searches.
Merchant Center Health
Disapproved products and account warnings quietly remove products from Shopping. We fix feed errors, policy issues, pricing and availability mismatches, and shipping and returns settings, so your full catalog is eligible to show.
Shopping and Performance Max Campaigns
Performance Max now drives much of Google’s Shopping inventory. It works well when it gets good data and clear structure. We group products by margin, price and performance using custom labels, separate bestsellers from the long tail, exclude brand searches where appropriate, and run Standard Shopping alongside PMax when you need more control.
Bidding to Profit
A 4x return on ad spend can be very profitable on one product and a loss on another. We bring margin data into the account so return targets reflect what each product group can afford, and we move budget to the products that make you money.
Part of a Bigger Plan
Shopping works best alongside strong search campaigns and good product pages. See our Google Ads management, our eCommerce PPC services, or our Shopify SEO work for the organic side of the same products.
Frequently Asked Questions
Everything you need to know before getting started.
An agency that manages product listing ads on Google, including Merchant Center setup, product feed optimization, Shopping and Performance Max campaigns, bidding and reporting.
Many stores use both. Performance Max often drives scale, while Standard Shopping gives more control over search terms and specific products. We recommend a structure after reviewing your account.
Yes. We review Merchant Center diagnostics and fix feed, policy, pricing, availability and shipping issues that stop products from showing.
Shopify, WooCommerce, Magento, BigCommerce and custom stores, using your platform’s feed integration or a feed management tool.
We charge a flat monthly management fee based on ad spend and catalog size, quoted after a free account review. Your ad spend is paid directly to Google.
Feed fixes and restructuring often show impact within a few weeks. Expect four to eight weeks of optimization before performance settles at its new level.
Try Us Without The Usual Agency Risk
We earn your business every month, not with a contract.
Free Account Review First
See exactly what we would change, and why, before you pay anything.
Month-To-Month
No setup fees and no lock-in contracts. Cancel anytime.
90-Day Roadmap Promise
If we miss the milestones we agree at kickoff, your next month is free.
You Own Everything
Your ad accounts, pixels, creative and data stay yours, always.
Ready To Make Shopping Ads Profitable?
Get a free Google Shopping audit covering your feed, Merchant Center and campaigns.