eCommerce PPC Management Built Around Profit
An eCommerce PPC agency for online stores. We manage Google Search, Shopping, Performance Max and Microsoft Ads to return on ad spend and margin, not clicks.
Store PPC Is Won Product By Product
Lead-gen PPC optimizes a form fill. Store PPC has to balance thousands of products, prices and margins.
Account Structure
Campaigns built around product groups, margins and search intent.
Shopping & PMax
Feed-driven campaigns that put your products at the top of Google.
Search Campaigns
Category and product keywords that capture high-intent buyers.
Negative Keywords
Weekly search term reviews that cut spend on searches that never buy.
Remarketing
Dynamic ads that bring cart abandoners and past buyers back.
Brand vs Non-Brand
Brand campaigns kept separate so you see what PPC really adds.
Where eCommerce PPC Budgets Leak
Most store accounts look profitable in the platform and less profitable in the bank.
- Brand inflation, brand searches making blended ROAS look better than it is.
- Same target for every product, high and low margin items bid the same way.
- Broad match without guardrails, spend going to searches that will never convert.
- Poor feed data, Shopping ads showing for the wrong searches or not at all.
- Platform-only reporting, conversions counted twice or credited to the wrong channel.
We reconcile ad platform numbers with your store’s actual orders, so decisions are made on revenue that reached your bank account.
How We Manage eCommerce PPC
Four stages to profitable paid search.
Account Review
Tracking, structure, feed, search terms and profitability.
Rebuild & Fix
Conversion tracking, campaign structure and feed quality.
Optimize Weekly
Search terms, bids, budgets, ads and product groups.
Scale Profitably
Expand to new products, keywords and Microsoft Ads as returns allow.
Your eCommerce PPC Deliverables
Everything included in Vyroweb eCommerce PPC management.
Account Audit
Tracking, structure, wasted spend and opportunity review.
Conversion Tracking
Purchase tracking, enhanced conversions and value checked against your store.
Shopping & Feed Management
Merchant Center, feed fixes and Shopping or PMax campaigns.
Search Campaigns
Category, product and competitor campaigns with tight negatives.
Remarketing
Dynamic remarketing for viewers, cart abandoners and past buyers.
Profit Reporting
Revenue, ROAS, margin and new customers each month.
eCommerce PPC Management That Pays For Itself
Pay-per-click advertising can be the fastest way to grow an online store, or the fastest way to lose money. The difference is in the details: which products get budget, which searches you pay for, how your feed is written and whether tracking tells the truth. As an eCommerce PPC agency, Vyroweb manages paid search for online stores with one goal: more profitable orders.
Google Search, Shopping and Performance Max
We run the campaign types that matter for stores. Shopping and Performance Max show your products with images and prices; Search campaigns capture category and product searches; dynamic remarketing brings back shoppers who didn’t buy. Each is structured so you can see what it contributes and control where budget goes. For feed-heavy accounts, see our Google Shopping ads service.
Microsoft Advertising
Bing and the Microsoft network reach shoppers you won’t find on Google, often at lower costs per click. Once Google campaigns are performing, we import and adapt them to Microsoft Ads and manage both together.
Profit, Not Just ROAS
Return on ad spend means little without margin. We separate brand from non-brand campaigns, use custom labels to bid differently by margin and price, and report on what PPC adds in new customers and contribution, not only what the platform claims.
Clean Tracking
We verify purchase tracking, conversion values and enhanced conversions against your store’s actual orders, fix double counting and set up GA4 so you can compare channels fairly.
Why Vyroweb for eCommerce PPC
We charge a flat monthly fee, work month-to-month and you keep full ownership of your accounts. See our Google Ads management for non-store businesses, or our eCommerce marketing services if you want PPC and SEO planned together.
Frequently Asked Questions
Everything you need to know before getting started.
Pay-per-click advertising for online stores, mainly Google Search, Shopping, Performance Max and Microsoft Ads, where you pay when a shopper clicks your ad.
Store accounts depend on product feeds, Shopping campaigns, catalog structure and margins across many products. Managing them well takes different skills from lead generation accounts.
Yes. We manage Microsoft Advertising alongside Google Ads, usually after Google campaigns are performing well.
It depends on your margins and goals. We calculate a break-even ROAS for your products and set targets that keep campaigns profitable.
We charge a flat monthly fee based on ad spend and account complexity, quoted after a free account review. Ad spend is paid directly to Google or Microsoft.
Yes. Your accounts, data and campaigns always stay yours.
Try Us Without The Usual Agency Risk
We earn your business every month, not with a contract.
Free Account Review First
See exactly what we would change, and why, before you pay anything.
Month-To-Month
No setup fees and no lock-in contracts. Cancel anytime.
90-Day Roadmap Promise
If we miss the milestones we agree at kickoff, your next month is free.
You Own Everything
Your ad accounts, pixels, creative and data stay yours, always.
Ready To Make PPC Profitable For Your Store?
Get a free eCommerce PPC account review with the fixes that would move profit first.